When you create Wix landing pages, there are a few things you’ll want to keep in mind.
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1. Keep them simple
Your landing pages focus on one product or service. It is important that you keep them simple and focused. Clean Wix landing pages will produce better results for your campaigns.
If your landing pages are cluttered, you will miss out on conversions. Your audience will lose interest and leave your pages. To drive the best results for your campaigns, you need to stay focused.
As you build your landing pages, focus on the product or service. Every element on the page should focus on the main topic of the page. This ensures that your audience is always focused on the product or service.
When you add information to the landing page, make it easy to read. Break down big paragraphs into smaller paragraphs. Take advantage of bullet points to help simplify the text, too.
If you keep your Wix landing pages simple, you’ll drive better results for your campaigns.
2. Create consistent designs
Your landing page design affects your advertising campaign’s success. It should reflect your business and reinforce your brand. A consistent design will help you create a cleaner landing page.
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First, you need to choose your fonts. It is best to stick to two or three fonts to avoid your page looking disorganized. If you have too many fonts, it won’t look appealing. It may even become hard to look at for your audience.
If you only focus on two or three fonts, you’ll keep your page organized. You’ll want to set these fonts for specific parts of text, like heading, subheadings, and body text. It ensures that you are consistent across this Wix landing page and any landing pages in the future.
Once you select your font style, you need to select your colors. The first thing your audience will notice is the color of your landing page. If you want to see success with your Wix landing page, choose colors that reflect your business.
When your colors reflect your business, your audience will think about your business. It helps build your brand and keeps them thinking about you. It builds your brand with new visitors and reinforces your brand with leads.
A consistent design will help your campaign perform better. You’ll build up your brand and create an organized page that appeals to your audience.
3. Write a clear call to action (CTA)
Your call to action (CTA) is the most important element on your landing page. It determines whether your audience leaves your page or acts. If you want to have a successful landing page, create an impactful CTA.
The goal of your landing page is to get your audience to act. A CTA is crucial for your landing page because it tells your audience how to proceed next. If they like what they see in your ad, they know that they should click on the CTA button to take the next step.
If you’ve used CTAs in the past, you’ve probably used a few generic CTAs. These include “Click here” or “Submit.” While these may be affective in other areas, they won’t be affective for your Wix landing page. If you want to see success with your CTA, create a specific one.
Instead of saying “Download Now,” say “Download Your Marketing Expert Guide!” Your CTA tells your audience exactly what will happen if they click the button. Simply saying “Download Now” doesn’t tell them what they are downloading, but “Download Your Marketing Expert Guide” lets them know what they will get.
Your CTA will make or break your landing page. If you want to see success with your Wix landing page, you need to create a strong and specific CTA.
4. Include visual elements
Your audience doesn’t want to see a landing page full of text. If your landing page is full of text, they won’t take the time to read it. It will cause you to miss out on leads for your business.
Visual elements help break up the text on your landing page. It is good practice to include images or videos to keep your landing page interesting and engaging.
If you want to have a successful Wix landing page, you need to find balance. Your landing page shouldn’t be covered with too many images or too much text. There needs to be a balance between your visual elements and your text.
The visual element should relate directly to the product or service on your landing page. Use product photos to help promote your products on your landing page. It will help you drive better results because leads will see the product before them.
By adding visual elements to your Wix landing page, you’ll keep your page engaging and interesting for your audience. You’ll provide relief by breaking up the text on your page and draw your audience’s eye in with your visual elements. It will help you create a more engaging Wix landing page.
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